Before You Spend More,Find Out Where It's Actually Going.
In short: We audit, diagnose and re-strategize your paid media across Google, Meta, Programmatic and CTV — independently of whoever runs your campaigns — and hand over a plan your team or agency can execute. We don't get paid on your ad spend, so we have no reason to recommend spending more of it.
Most ad accounts aren't broken because the platform failed — they're broken because nobody's checked the wiring in months. A consultancy engagement is that check, done by someone with nothing to gain from the answer.
Est. ₹1.6L/month currently lost to structural issues found in this account.
500+
Ad Accounts Audited₹120Cr+
Ad Spend Reviewed To Date0%
Commission Taken On Media SpendSigns Your Ad AccountNeeds A Second Opinion
Consultancy engagements usually start with one of these situations, not a scheduled review cycle.
ROAS Quietly Declining
Spend is flat or rising but returns have been sliding for a few months with no clear explanation from the current setup.
Switching Or Vetting An Agency
You're evaluating a new agency, or want an independent check before signing with one, based on facts rather than a pitch deck.
Too Many Platforms, No Single View
Google, Meta and a DSP are all running, but nobody can say with confidence which one is actually earning its share of budget.
Building An In-House Team
You're hiring an internal team and need a strategy document and account structure they can inherit and run confidently from day one.
Six Ways To Bring Us In,Scoped To What You Actually Need
Consultancy isn't one-size-fits-all — a first-time audit and an ongoing advisory retainer need different formats.
Paid Media Account Audit
A full diagnostic of your live accounts — structure, targeting, budget pacing, tracking and creative — scored and flagged by severity.
Delivered as: Findings Report + ScoreMedia Strategy Blueprint
A forward-looking plan covering platform mix, budget split, audience direction and a 90-day roadmap for your team to execute.
Delivered as: Strategy Document + RoadmapAccount Teardown
A line-by-line rebuild plan for a specific underperforming account — campaign structure, negative keywords, bid strategy, everything.
Delivered as: Rebuild SpecificationSecond-Opinion Performance Review
An independent read on campaigns currently run by another agency or freelancer, without disrupting the existing engagement.
Delivered as: Confidential Review ReportAgency & Vendor Vetting
A scorecard comparing proposals from competing agencies against your actual objectives, not their pitch-deck promises.
Delivered as: Vendor Comparison ScorecardOngoing Advisory Retainer
A fixed monthly retainer for recurring account reviews, strategy check-ins and a direct line for decisions before they get expensive.
Delivered as: Monthly Review Call + NotesConsultancy vs.Full Campaign Management
Both matter — they just answer different questions. Here's how the two roles actually differ.
Every Layer We CheckBefore Writing A Recommendation
A real audit goes past headline metrics into the structure underneath them.
Account & Campaign Structure
Checking for overlapping campaigns, fragmented budgets and structures that fight each other for the same auction.
Targeting & Audience Setup
Reviewing audience overlap, exclusion lists and whether targeting still matches who's actually converting today.
Tracking & Attribution
Verifying conversion tracking, pixel health and whether attribution is consistent across every platform in use.
Budget Pacing & Bid Strategy
Checking whether bid strategies match the objective, and whether budget is pacing evenly or bursting and stalling.
Creative Performance & Fatigue
Identifying which creative is actually driving results and which is running purely on inertia and rising CPMs.
Wasted & Overlapping Spend
Surfacing keyword cannibalization, duplicate audiences and platforms bidding against each other for the same customer.
Agency & Vendor Reporting
Comparing what's being reported against what the platform data actually shows, line by line.
Growth Headroom
Estimating how much further the current budget can scale before returns start to meaningfully diminish.
From Access GrantedTo A Plan You Can Act On
A consulting engagement, laid out as a timeline — each milestone ends with something in your hands.
Read-Only Access & Kickoff
You share read-only access to the relevant ad accounts and a short brief on goals — no account changes made at this stage.
Diagnostic Audit
Structure, targeting, tracking, budget pacing and creative are reviewed against a fixed checklist and scored by severity.
Findings Report Delivered
A written report with every finding, its estimated cost, and a priority order — walked through live on a call.
Strategy Blueprint Built
Platform mix, budget split, targeting direction and a 90-day roadmap are documented for your team or agency to execute.
Optional Advisory Check-Ins
Monthly review calls to check execution against the roadmap and re-prioritize as results and platforms change.
A Report You Can HandTo Anyone Who Runs The Campaigns
Consultancy only earns its fee if the output is usable by someone else — that's how every deliverable is built.
Every engagement includes a written findings report, a prioritized action list and a strategy document your internal team or agency can execute directly, with no translation needed.
Account Audit & Findings Report
Every issue found, its estimated cost, and a severity score across the full account
Prioritized Action List
Fixes ranked by expected impact versus effort, so the highest-value work gets done first
Media Strategy Blueprint
Platform mix, budget split, targeting direction and a 90-day execution roadmap
Handover Notes For Your Team
Plain-language notes written for whoever executes next, agency or in-house
What Clients Typically FindOnce The Audit Is Complete
Figures pulled from completed audit engagements, measured against each account's own numbers before the review.
18–30%
Avg. wasted spend identified6–10
Avg. structural findings per audit90-day
Roadmap horizon delivered1
Independent opinion, no spend commissionBusinesses That Bring Us InBefore A Big Ad Decision
A founder switching agencies needs different answers than an enterprise scaling an existing budget — here's who we typically work with.
D2C & E-Commerce Founders
Diagnosing why blended ROAS has slipped and whether the current platform mix still matches the customer base.
App & SaaS Companies
Reviewing install and trial-start tracking accuracy before scaling spend on numbers nobody's verified recently.
B2B & Enterprise Marketing Teams
Vetting incoming agency proposals and auditing long-running accounts with years of accumulated structure.
Local & Regional Businesses
Getting a plain-language read on whether current spend is actually reaching the right service radius.
Education & Coaching Brands
Reviewing cost-per-enrollment trends across cohorts and flagging where seasonal budget shifts are overdue.
Enterprises Between Agencies
Getting an independent handover audit when transitioning ad accounts from one agency to another.
Advice That Doesn't DependOn Your Ad Spend Going Up
Consultancy only works if the advisor has nothing to gain from the answer — here's how we keep it that way.
No Commission On Media Spend
Every engagement is a fixed fee, so there's never a financial reason to recommend spending more than the account needs.
Confidential By Default
Second-opinion reviews of an existing agency's work are shared only with you, on read-only access you control.
Findings You Can Verify
Every flagged issue is tied to a specific number in your own account data, not a generic best-practices checklist.
Built To Be Handed Off
Deliverables are written for whoever executes next — your team, your current agency, or a new one — not for us.
Questions People AskBefore Starting Ads Consultancy
What does an ads consultancy service actually do?
An ads consultancy audits your existing paid media accounts, diagnoses where budget is being wasted, and hands over a strategy — targeting, structure, budget split and creative direction — for your team or agency to execute, rather than running the media buy itself.
How is ads consultancy different from hiring an ad management agency?
A management agency runs your campaigns day to day and is paid on managed spend, which can create an incentive to keep spend high. A consultancy is engaged for diagnosis and strategy only, is not paid on media spend, and can therefore give an independent opinion on your existing agency, platform mix and budget without a conflict of interest.
Do I need to move my ad accounts to Shunyastra to get consultancy?
No. Consultancy engagements typically work with read-only or temporary access to your existing Google Ads, Meta, Programmatic or CTV accounts, so the audit and strategy can be delivered without disrupting live campaigns or requiring account migration.
How long does an ad account audit take?
A single-platform account audit is typically delivered in 5 to 7 business days once access is granted. A full multi-platform teardown with a strategy blueprint usually takes 10 to 15 business days depending on account history and the number of platforms involved.
Can you review campaigns run by our current agency without them knowing?
Yes, second-opinion reviews are a common and standard engagement, typically done with read-only access shared directly by the business owner rather than through the existing agency, and findings are shared only with you.
What is included in a media strategy blueprint?
A strategy blueprint includes the recommended platform mix and budget split, campaign and account structure, audience and targeting direction, creative and messaging guidelines, a tracking and attribution plan, and a 90-day roadmap that any in-house team or agency can execute against.
Do you also execute the campaigns after the consultancy engagement?
Consultancy is scoped as diagnosis and strategy first. If you want Shunyastra to also execute the media buy afterward, that runs as a separate direct ad campaign management engagement so the two roles — independent advisor and execution partner — stay clearly separated.
How much does an ads consultancy engagement cost?
Consultancy is billed as a fixed project fee for audits, teardowns and strategy blueprints, or as a fixed monthly advisory retainer for ongoing guidance — never as a percentage of ad spend, since that would reintroduce the same conflict of interest a consultancy is meant to remove.