Ads Built Around ROAS,Not Reach For Its Own Sake.
In short: We plan, launch and manage paid campaigns across Facebook, Instagram, Messenger and Audience Network — audience research, creative testing, Pixel and Conversions API tracking, and weekly optimization toward cost-per-result, not impressions.
Most ad accounts leak budget on the wrong audience layer or an untested creative. Before we spend a rupee, we map who the ad is for, what it needs to say, and exactly how a result gets tracked back to it.
Campaign Funnel · Last 30 Days
+64% ROAS₹4.2Cr+
Ad Spend Managed To Date4.6x
Average Client ROAS150+
Campaigns Launched & OptimizedOne Ad Account,Every Meta Placement
Campaigns are built once and distributed across the placements that actually convert for your audience — not spread thin everywhere by default.
Which ObjectiveActually Fits Your Goal?
The targeting, creative and bid strategy we use change entirely depending on what the campaign needs to accomplish.
Awareness & Reach
Broad, low-cost delivery built to introduce a new brand or product to a cold audience at scale.
Optimized for: CPM, ReachConversion & Sales
Pixel and CAPI-driven campaigns built to turn warm and cold audiences into leads, purchases or sign-ups.
Optimized for: ROAS, CPATraffic & Engagement
Mid-funnel campaigns that move an audience from aware to interested — site visits, video views, saves and DMs.
Optimized for: CTR, EngagementWhich Management PlanFits Your Ad Spend?
Management depth scales with monthly ad spend — here's what's typically included at each level.
Every Piece BehindA Campaign That Performs
Meta's algorithm rewards clean data and tested creative — this is the groundwork we build before spend ever goes live.
Audience Research & Persona Mapping
Interest, behavior and lookalike layers built from your actual customer data, not generic targeting guesses.
Campaign Structuring & Setup
Campaigns, ad sets and budgets structured to give Meta's algorithm clean signal, not fragmented data.
Ad Creative & Copywriting
Static ads, short-form video edits and copy variations built specifically for feed, Reels and Stories.
Meta Pixel & Conversions API Setup
Browser and server-side tracking installed together for accurate, ad-blocker-resistant conversion data.
A/B Creative Testing
Structured testing of hooks, formats and offers so budget moves toward what's proven, not what's assumed.
Retargeting & Lookalike Audiences
Warm-audience funnels built from site visitors, engagers and customer lists, layered against fresh lookalikes.
Budget & Bid Optimization
Weekly budget shifts toward top-performing ad sets, with bid strategy tuned to your actual cost targets.
Performance Reporting & ROAS Tracking
Clear reporting tied to revenue and cost-per-result, not vanity metrics like reach or impressions alone.
From Cold AudienceTo Repeatable ROAS
Five stages, each narrowing the funnel toward the audience and creative that actually convert.
Clear Reporting,Not A Black Box Ad Account
You get a scored account audit, the completed campaign builds, and ongoing performance reporting.
Every engagement includes an ad account audit, the completed campaign and tracking setup, and a recurring report tied to cost-per-result and ROAS.
Ad Account Audit
Current account health scored across tracking, targeting, creative and spend efficiency
Creative Testing Log
Every ad variation tested, with results mapped back to the winning hooks and formats
Tracking Setup Report
Pixel and Conversions API configuration, with event mapping documented
Performance & ROAS Report
Spend, cost-per-result and ROAS tracked against target, delivered on a set cadence
What Typically MovesOnce Campaigns Are Rebuilt
Figures pulled from active engagements, measured against each account's own baseline before we took over.
4.6x
Average client ROAS-38%
Avg. cost-per-result reduction3.1%
Avg. campaign CTR4-6wk
To stabilized optimizationDifferent Businesses NeedDifferent Ad Strategies
A D2C store and a local clinic don't convert the same way — here's what we typically lead with by business type.
D2C & E-Commerce Brands
Catalog-driven conversion campaigns layered with retargeting and dynamic product ads.
Local Service Businesses
Lead-generation campaigns built around location targeting, WhatsApp click-to-chat and call ads.
Coaching, Courses & EdTech
Funnels built around lead magnets, webinar sign-ups and enrollment-focused retargeting.
B2B & Service Providers
Lead-form and traffic campaigns feeding a sales team, tracked through to closed deals where possible.
App & SaaS Companies
Install and sign-up campaigns tied to in-app event tracking, not just click volume.
Enterprises & Established Brands
Account restructuring and testing discipline layered onto existing large-spend accounts.
Managed Like It'sOur Own Ad Spend
No set-and-forget campaigns and no vanity-metric reporting — here's how we approach it honestly.
Full Funnel Management
Research, creative, tracking and optimization handled together, not as disconnected one-off tasks.
Honest Budget Guidance
We tell you plainly if your current budget can't support the objective yet, instead of overpromising results.
ROAS-First Reporting
Every report ties back to cost-per-result and revenue, not reach or impressions dressed up as success.
Weekly Optimization, Not A One-Time Setup
Budgets, bids and creative reviewed weekly, long after the initial campaign build is live.
Questions People AskBefore Starting Meta Ads
What is Meta Ads management?
Meta Ads management is the ongoing planning, creation and optimization of paid campaigns across Facebook, Instagram, Messenger and Audience Network — covering audience targeting, ad creative, budget allocation, tracking setup and performance reporting, rather than a single one-off ad boost.
How much budget do I need to start running Meta Ads?
Most brands see usable signal starting around ₹30,000 to ₹50,000 in monthly ad spend, though the right number depends on average order value, sales cycle and competition in the auction. We recommend a starting budget during the audit call based on your specific numbers rather than a flat figure.
How is running ads through an agency different from boosting a post?
Boosting a post uses Meta's simplified promotion tool with limited targeting and optimization options. Ads Manager campaigns run through structured campaigns, ad sets and creative tests, with Pixel and Conversions API tracking, audience layering and bid strategy control that boosted posts do not offer.
Do you create the ad creatives or do I need to provide them?
We handle ad creative and copywriting as part of the service, including static ads, short-form video edits and ad copy variations for testing. You're welcome to supply brand assets or footage, and we can also work entirely from your existing brand guidelines.
How soon will I see results from Meta Ads?
Initial data typically comes in within the first 1 to 2 weeks as campaigns exit the learning phase, with meaningful optimization and stabilized cost-per-result usually visible by week 4 to 6, depending on budget, industry and how much historical data the ad account already has.
What is the Meta Pixel and Conversions API, and do I need both?
The Meta Pixel tracks browser-side actions on your website, while the Conversions API sends the same events directly from your server, making tracking more resilient to browser restrictions and ad blockers. We set up both together, since running them in parallel gives Meta's algorithm the most complete and reliable data.
Do you require a long-term contract?
No. Engagements typically run month to month after an initial setup period, since campaigns need a few weeks of real data before optimization decisions are meaningful. We outline the recommended minimum runway during onboarding so expectations are clear from day one.
Can you manage Meta Ads alongside Google Ads or SEO?
Yes. Meta Ads campaigns are frequently run alongside our SEO and Google Ads work, with shared tracking and reporting so retargeting audiences, landing pages and conversion data stay consistent across channels instead of being managed in isolation.