Win The SearchSomeone Was Already Making.
In short: We plan, launch and manage Google Ads campaigns across Search, Shopping, Performance Max and YouTube — keyword intent mapping, Quality Score optimization, conversion tracking and weekly bid management toward cost-per-conversion, not clicks alone.
A low Quality Score quietly taxes every click you pay for. Before we raise a single bid, we fix what's actually driving that score — keyword relevance, ad copy match and landing page experience.
₹6.8Cr+
Ad Spend Managed To Date8.4/10
Average Account Quality Score190+
Search & Shopping Campaigns LiveOne Account,Every Google Surface
Campaigns are matched to the surface where your buyer is actually searching, browsing or watching — not run identically everywhere by default.
Search, Shopping,Or Performance Max?
The keyword strategy, creative and automation level we use change entirely depending on what the campaign needs to accomplish.
Search Ads
Full control over keywords, match types and negatives — built for capturing active, high-intent buyer searches.
Optimized for: CPA, Quality ScoreShopping Campaigns
Product feed-driven ads that show pricing and images directly in results — built for e-commerce catalogs.
Optimized for: ROAS, CTRPerformance Max
Automated reach across Search, Display, YouTube, Gmail and Discover from one campaign, driven by asset groups.
Optimized for: Conversion VolumeWhich Management PlanFits Your Ad Spend?
Management depth scales with monthly ad spend — here's what's typically included at each level.
Every Piece BehindA Campaign That Converts
Google's auction rewards relevance over raw budget — this is the groundwork we build before spend ever goes live.
Keyword Research & Intent Mapping
Search terms grouped by buyer intent, not just volume, so budget goes toward searches that actually convert.
Campaign & Ad Group Structuring
Tight, single-theme ad groups built to keep ad copy and landing pages relevant to every keyword inside them.
Ad Copy & Extensions
Responsive search ads with sitelinks, callouts and structured snippets built to lift both CTR and Quality Score.
Conversion Tracking & GA4 Setup
Accurate conversion and GA4 event tracking installed before spend, so optimization decisions are never a guess.
Quality Score Optimization
Keyword relevance, ad copy match and landing page experience tuned together to lower cost per click.
Negative Keyword & Search Term Mining
Search term reports reviewed continuously to block irrelevant queries before they drain the budget.
Bid Strategy & Budget Management
Manual or automated bid strategies matched to your actual conversion goals, reviewed and adjusted weekly.
Performance Reporting & ROAS Tracking
Clear reporting tied to cost-per-conversion and revenue, not clicks or impressions treated as the finish line.
From Unranked KeywordsTo A Winning Auction Position
Five stages, each step building Quality Score and account trust toward a lower cost per click.
Clear Reporting,Not A Black Box Ad Account
You get a scored account audit, the completed campaign builds, and ongoing performance reporting.
Every engagement includes an account audit, the completed campaign and tracking setup, and a recurring report tied to cost-per-conversion and Quality Score.
Account & Quality Score Audit
Current account health scored across keywords, ad relevance and landing page experience
Keyword & Negative Keyword Map
Every keyword targeted and blocked, mapped back to search intent and spend
Conversion Tracking Report
GA4 and conversion action configuration, with event mapping documented
Performance & ROAS Report
Spend, cost-per-conversion and ROAS tracked against target, delivered on a set cadence
What Typically MovesOnce Accounts Are Rebuilt
Figures pulled from active engagements, measured against each account's own baseline before we took over.
8.4/10
Average account Quality Score-31%
Avg. cost-per-click reduction+58%
Avg. conversion rate gain3-6wk
To stabilized optimizationDifferent Businesses SearchDifferent Ways
A legal firm and an online store don't chase the same keywords — here's what we typically lead with by business type.
D2C & E-Commerce Brands
Shopping and Performance Max campaigns built around a clean, well-structured product feed.
Local Service Businesses
Search campaigns built around location extensions, call tracking and "near me" intent keywords.
Legal & Professional Services
High-intent keyword campaigns built for competitive, high-CPC verticals where Quality Score matters most.
B2B & Service Providers
Lead-form and Search campaigns feeding a sales team, tracked through to closed deals where possible.
App & SaaS Companies
Search and YouTube campaigns tied to in-app event tracking, not just click or install volume.
Enterprises & Established Brands
Account restructuring and Quality Score recovery layered onto existing large-spend accounts.
Managed Like It'sOur Own Ad Spend
No set-and-forget campaigns and no click-count reporting — here's how we approach it honestly.
Full Account Management
Keyword research, ad copy, tracking and bidding handled together, not as disconnected one-off tasks.
Honest Budget Guidance
We tell you plainly if your industry's CPC can't support the target volume yet, instead of overpromising results.
Quality Score First
We fix relevance before raising bids, since a higher Quality Score lowers cost per click at any budget level.
Weekly Optimization, Not A One-Time Setup
Bids, negatives and ad copy reviewed weekly, long after the initial campaign build is live.
Questions People AskBefore Starting Google Ads
What is Google Ads management?
Google Ads management is the ongoing planning, creation and optimization of paid campaigns across Search, Shopping, Performance Max, Display and YouTube — covering keyword research, ad copy, bid strategy, conversion tracking and reporting, rather than a single campaign left to run untouched.
How much does Google Ads cost per click?
Cost per click varies widely by industry and keyword competitiveness, ranging from a few rupees for low-competition local terms to several hundred rupees for competitive B2B or legal keywords. Quality Score has a direct effect on this cost, which is why we optimize for it rather than accepting whatever the auction defaults to.
What's the difference between Search Ads and Performance Max?
Search Ads target specific keywords with full control over match types, negatives and ad copy, giving precise control over intent. Performance Max is an automated campaign type that shows across Search, Display, YouTube, Gmail and Discover from a single setup, trading some manual control for broader automated reach.
Why does Quality Score matter for my ads?
Quality Score reflects how relevant Google considers your keywords, ads and landing page to a search, and directly affects both your cost per click and ad position. A higher Quality Score means you can win better ad positions at a lower cost than a competitor bidding more with a weaker score.
How much budget do I need to start with Google Ads?
A workable starting budget depends heavily on your industry's average cost per click and how many conversions you need per month to judge performance. We calculate a realistic starting number from your specific keywords during the audit rather than quoting a flat figure that may not apply.
Do you handle conversion tracking and GA4 setup?
Yes. Conversion tracking and GA4 setup are included as part of onboarding, since campaigns can't be optimized correctly without accurate data on what's actually converting. We configure this before meaningful spend goes live, not after.
What are negative keywords and why do they matter?
Negative keywords block your ads from showing for searches that aren't relevant to your offer, preventing budget from being spent on clicks that were never going to convert. We review search term reports regularly to keep adding negatives as new irrelevant queries appear.
Can you manage Google Ads alongside SEO or Meta Ads?
Yes. Google Ads is frequently run alongside our SEO and Meta Ads work, with shared conversion tracking and landing pages so paid and organic search efforts reinforce each other instead of being managed as separate, disconnected channels.