Reach Is Free.Getting It To Convert Is The Actual Job.
In short: We plan, create and run Facebook and Instagram ad campaigns inside your own Meta Ads Manager — strategy, targeting, creative, retargeting and reporting — measured against cost per result and ROAS, not likes.
Facebook and Instagram still put a business in front of the exact person most likely to buy, at a cost most channels can't match — but only when the targeting, creative and funnel behind the ad are actually built with intent.
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300+
Facebook & Instagram Accounts Managed₹80Cr+
Meta Ad Spend Managed To Date100%
Ad Accounts Owned By The ClientWhy Facebook & InstagramStill Belong In The Budget
Organic reach has thinned out, but paid distribution on Meta's apps is still one of the most precisely targetable, creative-friendly channels available.
2 Apps
One campaign, one budget, and one Meta Ads Manager can place ads across both Facebook and Instagram feeds, Stories and Reels together.
Deep
Targeting layers — interests, behaviors, lookalikes and retargeting — that most other ad platforms simply don't offer at the same granularity.
Creative
A format built around image, video and carousel storytelling, which suits brand and consideration-stage messaging better than search ads do.
Fast
Campaigns can launch, test creative variants and start reporting usable data within days, not the weeks longer channels often need.
Six Services That Make UpA Full Facebook Marketing Engagement
Each is scoped on its own or bundled into one ongoing management retainer, depending on where your account stands today.
Campaign Strategy & Setup
The plan behind the spend — objectives, funnel stages and account structure — before a single ad goes live.
Audience Research & Targeting
Finding and building the audiences most likely to respond, not just the broadest ones available.
Ad Creative, Copy & Video
The images, short-form video and copy that actually stop the scroll and earn the click.
Retargeting & Custom Audiences
Bringing back the people who almost bought, browsed, or engaged but didn't convert the first time.
Facebook Shop & Catalog Ads
Turning a product catalog into dynamic ads that show the exact item a person was just looking at.
Performance Reporting & Optimization
The recurring loop of reading the numbers and acting on them, instead of letting campaigns run untouched.
Every Format AvailableAcross Facebook & Instagram Placements
The right format depends on the funnel stage — awareness usually wants video, conversion usually wants catalog or lead formats.
Image Ads
Single-image, fastest to launch and test
Video Ads
Best for awareness & storytelling
Carousel Ads
Multiple products or steps in one unit
Collection & Catalog
Dynamic product ads from your feed
Lead Ads
On-platform forms, no landing page needed
Stories & Reels
Full-screen, native short-form placements
One Funnel, Three Audiences,Each Getting A Different Ad
Showing a cold stranger and a warm returning visitor the same ad is one of the most common reasons budget gets wasted.
Cold Audience
Interest, lookalike & behavior-based targeting introducing the brand to new people for the first time.
GOAL: AWARENESSWarm / Retargeting
Website visitors, video viewers and engagers who've already shown interest but haven't converted yet.
GOAL: CONSIDERATIONHot / Converting
Cart abandoners and near-purchasers shown a final, direct-response offer to close the loop.
GOAL: CONVERSIONFrom Kickoff CallTo A Live, Optimizing Campaign
Five steps that repeat every optimization cycle, not just once at the start of the engagement.
Discovery Call
Goals, budget and current account access are reviewed before anything is built.
Account & Pixel Setup
Business Manager, pixel and audiences are configured or audited if they already exist.
Creative & Campaign Build
Ad sets are structured by funnel stage with creative variants for each audience.
Launch & Learning Phase
Campaigns go live and are left to gather enough data for the algorithm to stabilize.
Optimize & Report
Budget shifts to what's converting, creative is refreshed, and results are reported.
Facebook Ads vs.Google Ads vs. Organic Social
None of these replace the other — the honest answer is almost always "which one, for what stage of the funnel."
A Reporting RhythmYou Can Actually Follow
No engagement runs quietly in the background — every cycle ends with a number and a next step.
Every management engagement includes a live performance dashboard, a written summary of what changed, and a creative library your team keeps access to at all times.
Live Performance Dashboard
Spend, reach, cost per result and ROAS updated in real time
Monthly Strategy Summary
What worked, what was cut, and what's being tested next
Creative Asset Library
Every image, video and copy variant ever run, organized by campaign
Account Access Documentation
Login structure and roles, so nothing depends on one person
What Clients Typically SeeAfter The First Optimization Cycle
Figures pulled from completed management engagements, measured against each account's own baseline before the engagement started.
2–4x
Typical ROAS improvement range30–40%
Avg. reduction in cost per result4–6 wks
Time to a reliable performance read100%
Ad accounts kept in client ownershipBusinesses That Run Meta AdsWith Us Month On Month
The mechanics stay the same across industries — the targeting, creative and offer structure are what change.
D2C & E-Commerce Brands
Catalog ads, retargeting sequences and creative testing built around a live product feed.
Real Estate & Local Services
Lead ad forms and hyper-local targeting radius built around a specific service area.
Restaurants & Retail Outlets
Location-based awareness campaigns and offer-driven ads timed around footfall patterns.
Education & Coaching Brands
Lead generation funnels built around webinars, demo classes and enrollment cycles.
Clinics & Healthcare Providers
Appointment and inquiry-driven campaigns respecting platform advertising policies for the category.
Fashion & Beauty Labels
Creative-heavy campaigns built around Reels, Stories and influencer-style short-form video.
Run For Results,Not For Reach
A Facebook ads engagement should feel like a shared dashboard, not a black box you fund every month.
You Own The Account
Business Manager, pixel and audience data stay in your name from day one, with us added as a partner.
Reported On ROAS, Not Reach
Every report leads with cost per result and return on ad spend, with reach and impressions shown as context, not the headline.
No Long Lock-In Contracts
Engagements run month to month by default, so the relationship is held together by results, not a contract term.
Creative Treated As Strategy
Creative is planned alongside targeting from the start, not bolted on afterward as an afterthought.
Questions People AskBefore Starting Facebook Marketing
What does a Facebook marketing service actually include?
A Facebook marketing service typically covers campaign strategy, audience research and targeting, ad creative and copywriting, retargeting setup, budget and bid management, and weekly or monthly performance reporting — run inside your own Meta Ads Manager account across both Facebook and Instagram.
Is Facebook Ads management the same as Instagram Ads management?
Facebook and Instagram ads run through the same Meta Ads Manager and the same campaign, so a single Facebook marketing engagement generally manages both placements together rather than as two separate services, with budget shifted toward whichever platform is converting better.
How much budget do I need to start running Facebook ads?
There is no fixed minimum, but most businesses need enough daily budget for the algorithm to exit its learning phase and gather reliable conversion data, which usually means a modest test budget in the first few weeks before scaling what performs.
How long does it take to see results from Facebook ads?
Initial data usually starts coming in in the first one to two weeks, but a fair read on true performance and ROAS generally needs 4 to 6 weeks, since campaigns need time to move past the learning phase and testing to settle on winning audiences and creative.
Who owns the Facebook ad account and audience data?
The client owns the Meta Business Manager, ad account, pixel and audience data at all times; Shunyastra is added as a partner with defined access, so nothing is lost or held hostage if the engagement ends.
Do I need to provide my own creative assets like photos and videos?
Clients are welcome to share existing photos, videos or brand assets, but it is not required — ad creative, copy and short-form video can be produced as part of the engagement based on the product, service and brand guidelines shared at kickoff.
Can you take over and fix an underperforming Facebook ad account?
Yes, account takeovers are a common starting point — the first step is usually a structural review of the existing account followed by a restructuring plan before new campaigns are launched, so past data and pixel history are not lost in the process.
How is Facebook ads performance reported?
Performance is typically reported through a recurring dashboard covering spend, reach, cost per result and return on ad spend, along with a written summary of what changed that period and what is being tested next, shared on a weekly or monthly cadence.