Shunyastra
Technology · Growth · Intelligence
shunyastra.com
Banner Design

Banner Design

Creative banner designs for digital marketing, social media, websites, events and promotional campaigns.

Banner Design

Banners Built To EarnA Click In Half A Second

In short: Banner design is the process of creating visual ads or promotional graphics sized for a specific placement — a website slot, a social feed, an email header, a hoarding — built to grab attention fast within a fixed space.

Shunyastra designs banners that hold up at actual placement size, not just at 100% zoom in Figma — every headline, CTA and logo tested against the cramped reality of a 300×250 ad slot.

Web Display Ads
Google & Meta Ad Sets
Social Media Banners
Email Headers
Animated & HTML5 Banners
App Store & YouTube Banners
Print & Hoarding Banners
Multi-Size Delivery
Get A Free Banner Mockup
yourbrand.com
LEADERBOARD — 728×90
SKY­SCRAPER
160×600
MEDIUM RECTANGLE — 300×250
Live on page
4 sizes, 1 design

1,400+

Banner Sizes Delivered

150+

Ad Campaigns Designed For

48hr

Typical Turnaround Per Set
Banner Types

One Campaign, ManyDifferent Shaped Placements

Every placement has its own constraints. We design for the format, not just resize a single layout and hope it holds up.

Web Display Ads

Leaderboard, rectangle and skyscraper formats for publisher and programmatic placements.

Google Display Ads

Full-size sets built to Google Ads specifications and file-weight limits.

Meta & Instagram Ads

Feed, story and carousel creative sized and cropped correctly for each placement.

Email Headers

Lightweight, email-client-safe banners that render correctly across inboxes.

Animated & HTML5 Banners

GIF and HTML5 motion banners built within ad-network click-tag and file-size rules.

YouTube Banners

Channel art and companion banners sized for safe zones across devices.

App Store Banners

Feature graphics and store listing creative built to platform guidelines.

Print & Hoarding Banners

High-resolution, print-ready creative for billboards, standees and event backdrops.

Quick Reference

Standard Banner Ad Sizes,At A Glance

Not sure which sizes your campaign needs? Here are the formats that cover the vast majority of ad placements.

Format
Dimensions
Typical Use
Leaderboard
728×90
Top of webpage, above the fold
Medium Rectangle
300×250
In-content, the highest-inventory ad size
Skyscraper
160×600
Sidebar placements on desktop
Half Page
300×600
High-impact sidebar or in-feed placement
Mobile Banner
320×50
Mobile web and in-app placements
Square
250×250
Feed placements and pop-up formats
Social Square
1080×1080
Instagram and Facebook feed posts
Story / Reel
1080×1920
Instagram, Facebook and YouTube Shorts stories
What's Included

Every Size Your Campaign Needs,Ready To Upload

One design system, exported correctly for every placement your media plan calls for.

You don't get one banner resized badly into five shapes — you get a design system adapted properly to each format, then exported in the exact file types each platform expects.

PSD
Layered Source File

Fully editable for future campaign updates

JPG
Optimized Static Exports

Compressed to each platform's file-weight limit

PNG
Transparent Versions

For overlays and non-rectangular placements

GIF
Animated Exports

Lightweight motion versions where requested

HTML5
Ad-Network Ready Files

Click-tag enabled, spec-compliant packages

Our Process

From Campaign BriefTo Upload-Ready Files

Fast doesn't mean rushed — every size gets checked against the platform it's built for before delivery.

01

Campaign Brief

We confirm the goal, offer, platforms and full list of sizes your media plan requires.

02

Master Concept

We design one strong master layout in the primary size before adapting it elsewhere.

03

Multi-Size Adaptation

The concept is rebuilt — not just squeezed — into every required size and aspect ratio.

04

Legibility Check

Every size is reviewed at actual on-page scale, not zoomed in, to confirm it still reads clearly.

05

Platform-Ready Export

Files are exported and compressed to meet each platform's exact spec and file-weight limits.

06

Delivery & Support

Files are handed off ready to upload, with quick turnaround on any resize requests after launch.

Platforms

Wherever The Campaign Runs,We've Built For That Spec

Every platform has its own quirks — safe zones, cropping and file limits. We design around them, not around it.

Ad Networks
Google Display Network Programmatic / GDN Publishers Amazon Ads
Social Platforms
Meta / Facebook Instagram LinkedIn X / Twitter YouTube
Other Channels
Email Newsletters App Store Listings Print & Outdoor
Quick Reference

Static Or Animated —Which Does Your Campaign Need?

Both have a place. Here's how we help you decide which fits the placement and budget.

Static Banners

Fastest to produce and lightest to load
Works everywhere, no platform restrictions
Easiest to A/B test across many variations
Best for retargeting and high-frequency placements

Animated Banners

Captures attention faster in a crowded feed
Can sequence multiple messages in one placement
Often required for premium ad-network placements
Best for top-of-funnel awareness campaigns
Who We Design For

The Right Hook ChangesWith What You're Selling

What makes someone stop scrolling differs by category — here's what we focus on by industry.

E-commerce & Retail

Offer-led banners built to drive clicks straight to a product or sale page.

SaaS & Startups

Clear value-proposition banners for retargeting and demo sign-up campaigns.

Education

Admissions and course-launch creative built for high-volume seasonal campaigns.

FinTech & Finance

Trust-building creative compliant with platform advertising restrictions.

Real Estate

Project launch banners for web, social and physical hoarding campaigns.

Food & Hospitality

Offer and event-driven banners for local and seasonal promotion campaigns.

Why Choose Shunyastra

Banners Designed For The Slot,Not Just The Screen

A banner that looks great full-screen but unreadable at real size hasn't done its job. Here's how we avoid that.

Reviewed At Real Size

Every banner is checked at its actual on-page dimensions before it's ever called final.

Fast Turnaround

Most banner sets ship within 48 hours without cutting corners on quality.

Spec-Compliant Every Time

File sizes and formats built to match each ad network's requirements from the start.

Fast Resize Turnaround

Need a new size after launch? Adaptations from an existing set turn around quickly.

FAQ

Questions People AskBefore Starting A Banner Campaign

What is banner design?

Banner design is the process of creating visual advertisements or promotional graphics sized for a specific placement — a website ad slot, a social media feed, an email header, or a physical hoarding — built to grab attention fast and prompt a click or a glance within a fixed, often small, space.

What sizes do banner ads come in?

Standard web banner sizes include the 728x90 Leaderboard, 300x250 Medium Rectangle, 160x600 Skyscraper, 320x50 Mobile Banner and 300x600 Half Page. Social platforms and Google Ads each have their own additional size requirements, which we account for when scoping a project.

Do you design animated or HTML5 banners?

Yes. We design both static banners and animated formats, including GIF and lightweight HTML5 banners built to meet ad-network file size and click-tag requirements.

How many banner sizes do I need for a Google Ads campaign?

For full Google Display Network coverage, we typically recommend covering the top 6 to 8 highest-impression sizes rather than every possible size, since a small set of well-placed sizes captures the large majority of available ad inventory.

How much does banner design cost?

Cost depends on how many sizes and variations are needed. A single-size static banner costs less than a full multi-size ad set with animated versions. We quote a fixed price after understanding your campaign scope.

How long does banner design take?

A single banner concept with a few standard sizes typically takes 3 to 5 business days. A full multi-platform ad set with animated variations usually takes 1 to 2 weeks.

Can you design banners that match our existing brand?

Yes. We work from your existing logo, color palette and typography so every banner looks like a natural extension of your brand rather than a one-off design.

What file formats will I receive?

You receive layered source files, optimized JPG or PNG exports for every requested size, and GIF or HTML5 files for any animated banners, each sized to the file-weight limits of its target platform.

Ready When You Are

Let's Build Something That Ranks

Tell us about your goal. We'll show you exactly how we'd get you there.

No commitment · Response within 24 hours

Chat with Shunyastra