One Media Plan.Every Platform Bought On Purpose.
In short: We plan and run direct ad campaigns across Google Display, YouTube, Meta, Programmatic/DSP, Native and CTV — bought and optimized as one blended media plan, reported against a single blended ROAS and CPM instead of separate disconnected dashboards.
Buying five platforms separately means five different budgets, five reports and no single view of what's actually working. We run it as one desk — one plan, one pool of budget, moved weekly toward whatever is cheapest per outcome.
₹40Cr+
Media Spend Managed Directly6
Ad Platforms Bought As One Plan90+
Active Direct Ad CampaignsSix Ad Platforms,Bought As One Connected Plan
Every campaign starts as one budget, split across whichever platforms actually fit the audience and objective — not run identically on every account by default.
Reach, Consideration,Or Direct Response?
The platform mix, creative format and bidding strategy change entirely depending on what the campaign is actually meant to move.
Direct-Response Campaigns
Display, Native and Social placements built around a click-to-conversion path, bid toward the outcome instead of raw impressions.
Optimized for: ROAS, Cost Per ConversionReach & Awareness Campaigns
YouTube, CTV and Programmatic buys built for brands that need to be seen by a defined audience at scale before anyone searches.
Optimized for: CPM, Unique ReachConsideration & Retargeting Layer
Mid-funnel Video and Native placements that keep the brand in front of an audience that has already shown interest once.
Optimized for: View-Through, Return VisitsWhich Management PlanFits Your Monthly Ad Spend?
Management depth scales with managed media spend — here's what's typically included at each level.
Every Piece BehindA Media Plan That Holds Together
Buying impressions is easy — keeping one budget coherent across six platforms is what actually needs building.
Media Plan & Budget Allocation
A single budget split across platforms by expected cost per outcome, reviewed and rebalanced on a set weekly cadence.
Display & Programmatic (DSP) Buying
Inventory bought through demand-side platforms with brand-safety and viewability filters set before launch, not after.
YouTube & Video Ad Campaigns
Instream, Shorts and Discovery placements built around watch-through rate, not just impressions served.
Meta & Social Ad Campaigns
Feed, Reels and Stories placements managed with audience and creative testing built into the launch, not bolted on later.
Native Advertising
Content-style ad units placed across native networks for audiences that scroll past traditional banner formats.
CTV & OTT Advertising
Connected-TV inventory bought for brands ready to reach a living-room audience alongside their digital buy.
Ad Creative Production & Rotation
Banner sets, video cuts and native units produced and rotated on schedule, since static creative is the fastest way CPMs climb.
Blended Cross-Platform Reporting
Spend, CPM and conversions shown side by side per platform, plus one blended ROAS figure for the plan as a whole.
From One BudgetTo A Blended Media Plan
Four stages, each one moving budget closer to whichever platform is actually earning it.
Audience & Platform Audit
We map where your audience actually spends attention before committing a single rupee to a platform.
Media Plan & Creative Build
Budget is split across platforms and formats, with creative built native to each placement before launch.
Launch & Blended Tracking
Every platform launches under one shared tracking setup, so performance is comparable from day one.
Rebalance & Scale
Budget is shifted weekly toward whichever platform returns the lowest cost per outcome, and pulled from the rest.
One Blended Report,Not Five Separate Logins
You get the media plan itself, the completed creative set, and ongoing reporting tied to one blended ROAS.
Every engagement includes a media plan document, the completed creative library, and a recurring report that blends every platform into one view.
Media Plan & Budget Split
Platform allocation, bidding strategy and expected cost per outcome laid out before launch
Creative Library
Banner sets, video cuts and native ad units delivered in every required platform size
Tracking & Attribution Setup
Pixel and conversion tracking documented across every platform in the plan
Blended Performance Report
Spend, CPM and ROAS tracked per platform and blended, against target, on a set cadence
What Typically MovesOnce Media Plans Are Blended
Figures pulled from active engagements, measured against each account's own baseline before we took over the buy.
4.6x
Avg. blended ROAS-22%
Avg. blended CPM drop+38%
Avg. reach at same budget3-5wk
To stabilized platform mixDifferent Brands NeedA Different Platform Mix
A D2C brand needs Social and Native at volume, an enterprise needs CTV and Programmatic reach — here's what we typically lead with by business type.
D2C & E-Commerce Brands
Social, Native and Display campaigns built for volume and repeat-purchase retargeting at a defined ROAS floor.
App & SaaS Companies
Video and Programmatic campaigns tied to install and trial-start events rather than raw impression counts.
B2B & Enterprise Brands
LinkedIn-adjacent Display, YouTube and Programmatic buys built for long consideration cycles and account targeting.
Local & Regional Businesses
Geo-targeted Display and Social campaigns matched to service radius and local search intent.
Education & Coaching Brands
Video and Native campaigns built around enrollment cycles, with CTV layered in for larger institutional launches.
Enterprises & Established Brands
Media plan restructuring and blended-reporting recovery layered onto existing large-scale ad spend.
Bought Like It'sOur Own Media Budget
No siloed platform dashboards and no vanity impression counts — here's how we approach the buy honestly.
One Blended Budget
Every platform draws from the same pool and the same weekly review, instead of running as separate disconnected accounts.
Honest Platform Guidance
We tell you plainly when a platform isn't right for your budget yet, instead of spreading spend too thin to look complete.
Creative Built In, Not Outsourced
Banner, video and native creative rotate on schedule as part of the plan, not as a separate project with its own delays.
Weekly Rebalancing, Not A Set-And-Forget Buy
Platform mix and bids reviewed weekly, long after the initial media plan goes live.
Questions People AskBefore Starting Direct Ad Campaigns
What are direct ad campaigns?
Direct ad campaigns are paid media placements bought directly across ad platforms and networks — such as Google Display, YouTube, Meta, programmatic DSPs, native ad networks and CTV/OTT — rather than relying on a single channel, so budget is allocated across whichever placements deliver the best cost per outcome.
How is a direct ad campaign different from lead generation or performance marketing?
Lead generation is optimized specifically around qualified form fills and appointments, while direct ad campaigns cover the broader media buy — awareness, consideration and direct-response placements across Display, Video, Social, Native and CTV — and can feed a lead generation funnel or run independently for reach and conversions.
Which platforms do you run direct ad campaigns on?
We plan and buy across Google Display Network, YouTube, Meta (Facebook and Instagram), programmatic DSPs, native ad networks such as Taboola and Outbrain, and CTV/OTT inventory, choosing the mix based on the audience, objective and budget rather than defaulting to one platform.
What is the minimum budget needed for a direct ad campaign?
Minimum viable budget depends on the platform mix and market — programmatic and CTV generally need higher spend to reach efficient scale than Search or Social. We recommend a realistic starting budget for your specific objective and geography during the media plan review rather than quoting one figure for every business.
Do you charge on CPM, CPC or a flat management fee?
Media cost is billed by the platform on a CPM, CPC or CPV basis depending on the placement, while our management is billed as a flat monthly fee or percentage of managed spend, so pricing stays transparent and separate from the ad spend itself.
Do you produce the ad creative, or only run the media buy?
We do both. Media buying without fresh, platform-native creative usually leads to rising CPMs and fatigue within weeks, so banner sets, video cuts and native ad units are produced and rotated alongside the campaign rather than handled separately.
Can direct ad campaigns be combined with retargeting or lead generation?
Yes. Direct ad campaigns are commonly layered with a retargeting pool for visitors who did not convert on the first exposure, and with lead generation funnels and forms, using shared tracking so the full media plan is measured as one connected budget rather than separate silos.
How is direct ad campaign performance reported?
Reporting is blended across every platform in the media plan, showing spend, CPM, click-through rate and conversions side by side per placement, plus one blended ROAS figure for the campaign as a whole, instead of separate disconnected dashboards per platform.